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  • 首頁  >  關于我們  >  營銷體系

      通光所處的行業特性與產品技術特點決定了其市場的特殊性、營銷的專業性。


      一、營銷體系

      通光集團通過上??偛康氖袌雠c工程技術支持力量協同國內分布各?。ㄊ校┑臓I銷工程網絡,為客戶提供及時的、量身定做的高效特色服務。

      二、國際化戰略

      國際化作為通光發展戰略中一個重要組成部分,最初主要是市場的國際化,逐漸發展到人才國際化、資本國際化等各方面,通光正積極探索出了一條務實的民族工業國際化道路。

      作為一個現代化大型企業集團,中國加入WTO后,通光面臨的最大挑戰就是人才競爭。為此,通光主動出擊,在待遇、工作環境等各方面為員工創造良好的生活、工作與發展空間留住人才。

      同時,通光主動加入國際大市場的競爭,在現有基礎上,進一步拓展海外市場。

      國際化戰略的實施,將是通光實現長遠發展、持續發展的根本所在。


    國內營銷網絡
    國際營銷網絡



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